On paying attention

Over the past three weeks I’ve tried hard not to pay attention to the following things: Miley Cyrus, the Yahoo logo, Paul Graham, Titstare, and Pax Dickinson. In some cases, I failed. In others, I did okay. I’ve got a daughter and a company both in their infancy, and I simply don’t have the time.

I worry my silence indicated that I don’t care–about women in tech, parents as founders, design and engineering, race and gender, and pop culture. I care deeply about all those things. But I made a conscious choice to outsource my reaction to other pundits, and let them do what they do best, so I can do what I do best.

There’s a real tension between being engaged in the world and staying focused on your contribution to it. My goal is to stay focused.

When yet another sideshow begs to waste my mental cycles, I try to ruminate on the verbs in the phrases “spend time” and “pay attention.” Miley comes at the highest cost. We can make more money. But we’ve only got so much time.