I find tweets too reductionist and Medium pieces too bloviating, so I came to the same conclusion Andy did on mid-length writing. His post reminded me of a working draft I started awhile back called “New rules for blogging.”
This is still a work-in-progress, notes-to-self kind of thing, but it’s been sitting in Draft for months now, so it’s time to get it out. With the obvious caveat that rules are made to be broken (with reason), my new rules for blogging are:
If it’s a paragraph, it’s a post. Medium-sized content gets short shrift these days. Don’t go long. One or two paragraphs count. Then press publish.
Negotiate a comfort zone on two axes: personal and public, tech and everything else (feminism, musical theater, MMA, parenting, etc). 2001-era Scribbling.net was too personal, Lifehacker/Smarterware too tech. There’s something in the middle.
Traffic is irrelevant. Don’t even measure it.
Simplify, simplify. No comments. (Maybe G+ or Disqus later on?) Use Markdown and Draft to write. No pages, no requiring an image every post. No categories, tags, footnotes, special post styles, pages. Virtually no plugins. Default WordPress installation with the most stripped-down theme possible.
Ask for trusted collaborator feedback. Clarify ideas when you’re not sure how they come across. Run a draft by people you trust.
Have fun. Blogging is not your job. Don’t add it to your to-do list. If it’s not fun and you’re not done? Screw it. Take the baby to the park instead.